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Persuasion
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“Pitching was about fooling people, manipulating them, making them believe in something that ultimately wasn't there. Great pitching was great lying.”
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“... it is easy to convince a man who already thinks as you do ...”
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“Three armies might have been brought to combat with half the encouragement it took to bring the timid Matilda to the harp.”
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“Arguments can always be found to turn desire into policy.”
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“It is impossible to persuade a man who does not disagree, but smiles.”
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“Customers must be delicately angled for at a safe distance — show yourself too much, and, like trout, they flashed away.”
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“Sell, he can. He can sell last week's bait for tomorrow's halibut.”
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“The most fundamental requirement in constructing a persuasive message is to select arguments that are consistent with the beliefs and values of the audience.”
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“... the wrongs of society can be more deeply impressed on a large class of readers in the form of fiction than by essays, sermons, or the facts of science.”
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“Here was a born salesman. Every time he spoke, he convinced himself.”
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“A query letter is like a fishing expedition; don't put too much bait on your hook or you'll lose your quarry. Be brief and be tantalizing!”
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“Don't try to win over the haters; you are not a jackass whisperer.”
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“There is nothing that you may not get people to believe in if you will only tell it them loud enough and often enough, till the welkin rings with it.”