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Faith Popcorn
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“For the first time ever in the history of mankind, the wilderness is safer than 'civilization.'”
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“Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.”
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“Cocooning is about insulation and avoidance, peace and protection, coziness and control — a sort of hyper-nesting.”
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“Send me out into another life. But get me back for supper.”
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“The clichés of a culture sometimes tell the deepest truths.”
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“This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.”
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“We can never give up the belief that the good guys always win. And that we are the good guys.”
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“You can trust a crystal ball about as far as you can throw it.”
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“It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.”
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“The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).”
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“America is a consumer culture, and when we change what we buy — and how we buy it — we'll change who we are.”
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“The future bears a great resemblance to the past, only more so.”
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“We are hungry for things that have touched human hands.”
Faith Popcorn, U.S. marketer, trend forecaster
(1947)
Born: Faith Plotkin.