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Rebecca Mead
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“The idea of Bridezilla gained common currency, and it was easy to understand why. Just about everyone knows someone, or knows of someone, whose wedding plans have taken on the proportions of a military operation, whose wedding costs have ballooned beyond economic prudence, and whose attention to wedding-day production values would put a Broadway set designer to shame.”
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“... each [bride] had encountered a wedding industry intent upon ensuring that her experience of being a bride — whatever else it meant to her, culturally and personally — amounted to a transformation into a new kind of consumer. Each had discovered that being a bride required an engagement with an industry that had interests very clearly at odds with her own and that depended for its economic health upon the perpetual spiraling upward of wedding-day expectations.”
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“... the experience of the bride is only a particularly acute crystallization of the larger experience of all Americans, which is that of being immersed in a culture whose imperatives are derived more and more from the marketplace. ... when it comes to society at large, the American wedding — in all its excess and all its sentimentality — tells us what principles we are all married to.”
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“And because of the wedding industry's ceaseless and ingenious innovation, there was, thanks to the phenomenon of vow renewal, now no limit to the number of times they could say "I do" to all of that. They could undergo this once-in-a-lifetime experience again, and again, and again, and again.”
Rebecca Mead, English writer
(1966)