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Leslie Savan

  • Most admakers understand that in order to sell to you they have to know your desires and dreams better than you may know them yourself ...

  • Despite advertising's enormous role in our lives, most of the media feel that, like hot dogs and military budgets, advertising goes down most easily when it's unexamined. They react this way, of course, because they're sponsored. Conveyors of commercial culture are free to question nearly all of modern life except their own life-support system. This conflict of interest means that unlike 'official' cultural products — films, TV shows, books, paintings, and so on — advertising finds few regular critics in the mainstream press.

  • All advertising tells lies, but there are little lies and there are big lies. Little lie: This beer tastes great. Big lie: this beer makes you great.

  • When the Florida Department of Citrus promotes orange juice as 'cholesterol-free,' it's depending on and fostering a thudding dullness of mind. This is like saying, 'Fly Eastern — it's dandruff-free!'

  • If only the people were as fed up with mass commercialism as they supposedly are with politics and the press. That sort of disgust will take generations, if it comes at all — that would be true revolution in America.

Leslie Savan, U.S. journalist, advertising critic