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“It's smart to be thrifty.”
“'Creativeness' often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?”
“... deferring gratification is a good definition of being civilized.”
“To be a success in advertising you must want to fill other people with a passion for possession.”
“A good ad should be like a good sermon: It must not only comfort the afflicted — it also must afflict the comfortable!”
“Creativity varies inversely with the number of cooks involved with the broth.”
“Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American dream.”
“Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have — makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.”
Bernice Fitz-Gibbon, U.S. advertising executive
(1895 - 1982)